Why We're Building Calyper
Every D2C brand deserves the same personalization tools that Amazon uses to dominate ecommerce.
A D2C Brand's Reality
We watched a small D2C brand struggle with their Shopify store. They had beautiful products and loyal customers, but every visitor saw the exact same experience. Four different apps—popups, recommendations, upsells, reviews—none talking to each other.
"Why can't our store be smart like Amazon?" they asked.
The problem was clear: personalization tools were either too complex for D2C brands or priced for enterprise budgets.
The Reality
- ❌ 4 different apps that don't communicate
- ❌ Same experience for everyone
- ❌ Random, irrelevant suggestions
- ❌ No way to track what's working
Enterprise Insights
Working at Salesforce on Interaction Studio, we saw how enterprise brands solved this exact problem with unified personalization systems.
These companies increased conversion rates by 15-30% and AOV by 20-40% with smart personalization. The secret? Showing the right products to the right customers at the right time.
But these solutions cost $100K+ annually. Meanwhile, millions of Shopify stores were stuck with generic experiences.
Enterprise Success
- ✅ Unified customer tracking
- ✅ Real-time decision making
- ✅ Coordinated experiences
- ✅ 15-30% conversion lift
- ⚠️ $100K+ cost, complex setup
Calyper's Mission
That's why we built Calyper: enterprise-grade personalization without the enterprise complexity or cost.
Our approach: One unified platform that works with your existing Shopify setup. Quick wins in days, not months. Simple enough for busy store owners, powerful enough to meaningfully impact your bottom line.
The Calyper Way
- 🎯 One unified experience engine
- ⚡ Fast setup, immediate results
- 🛍️ Built specifically for Shopify
- 💰 Priced for growing businesses
- 📈 Enterprise results, simple interface
Our Vision
"Every D2C brand deserves the same personalization power as Amazon—without needing Amazon's budget or tech team."
We're leveling the playing field. Every visitor should get a tailor-made experience—homepage sections that match their interests, products they want, offers that make sense.
How We Build
Merchant-First
Built for store owners who need results, not complexity. Setup in minutes, see impact in days.
Shopify Native
Deep integration with Shopify's APIs from day one. Works seamlessly with your existing setup.
Results-Driven
We optimize for conversion rates and AOV increases, not just pretty interfaces.
Who's Building Calyper
Want to help shape Calyper?
Join fellow D2C founders in our early access program and help us build the perfect personalization platform for ecommerce.